RELATIVE PRONOUN

A pronoun, such as that, what, whatever, which, whichever, who, whoever, whom, whomever, whose, and whosever, that introduces a dependent clause to an independent clause in a sentence.

Most media owners are business tycoons who operate interlocking corporate concerns and who use newspapers to promote their business interest and to influence a society where in doing business whom you know often counts more than entrepreneurial expertise.